Top Four Ways Marketers Create Value Via Data Analysis

by Brad Terrell on June 18, 2010

I spoke last week at the Merkle Executive Summit about the top four opportunities for marketers to create value through high performance large-scale data analysis.  My talk highlighted the reasons that increasing analytic performance in solutions to the following four data-related challenges creates competitive advantage for marketers:

  1. The data aggregation problem
  2. The segmentation problem
  3. The matching problem
  4. The bidding problem

While I’ve written about these ideas before, this short video contains the key excerpts from my presentation on these topics:

Click here to view on YouTube.

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