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Exploring media, technology, and data analysis

From the monthly archives:

May 2009

Google Proves That Reducing Data Latency Increases Targeting Precision and Campaign Lift

May 15, 2009
Thumbnail image for Google Proves That Reducing Data Latency Increases Targeting Precision and Campaign Lift

I got some great advice from a couple of my favorite bloggers recently.  Daniel Tunkelang had several good suggestions, but the one that really stood out was that I should write faster.  :-)  And Andrew Chen suggested that I try to incorporate more real data and case studies into my writing.  I’ll do the best [...]

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  • “Performance Matters” Series

    • Two Ways Performance Increases Targeting Precision and Response Rates
    • How To Increase Response Rates by Making RFM Better
    • Why Data Sampling Leads to Bad Decisions
    • Use Dynamic Message Optimization To Increase Campaign Response Rates
    • Google Proves That Reducing Data Latency Increases Targeting Precision and Campaign Lift
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