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Data Drives Media

Exploring media, technology, and data analysis

From the monthly archives:

December 2009

AOL Advertising on the Need for Speed in Yield Optimization

December 2, 2009
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AOL Advertising is one of the most innovative firms in the online advertising industry.  If you haven’t noticed, it’s likely because they consider many of their innovations to be trade secrets, and they have therefore been reluctant to speak publicly about them in the past.  New CEO Tim Armstrong is changing that with a mandate [...]

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