June 18, 2010
I spoke last week at the Merkle Executive Summit about the top four opportunities for marketers to create value through high performance large-scale data analysis. My talk highlighted the reasons that increasing analytic performance in solutions to the following four data-related challenges creates competitive advantage for marketers: The data aggregation problem The segmentation problem The [...]
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June 11, 2010
Direct and digital marketers drive campaign performance by leveraging data to improve the targeting precision, personalization, and the ROI of their marketing efforts. But the data landscape is changing fast – driven by new types of information, technology and an evolving understanding of how to best apply actionable insight to drive marketing optimization. Netezza (my [...]
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