Comments on: Attribution Analysis and Campaign Efficiency – Getting More Bang for your Buck http://www.datadrivesmedia.com/attribution-analysis-and-campaign-efficiency-getting-more-bang-for-your-buck/ Exploring media, technology, and data analysis Fri, 14 Oct 2011 11:56:12 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Intuit highlights attribution analysis, behavioral targeting, and funnel-aware messaging as keys to success at NCDM http://www.datadrivesmedia.com/attribution-analysis-and-campaign-efficiency-getting-more-bang-for-your-buck/comment-page-1/#comment-1330 Intuit highlights attribution analysis, behavioral targeting, and funnel-aware messaging as keys to success at NCDM Thu, 06 Jan 2011 06:22:51 +0000 http://www.datadrivesmedia.com/?p=496#comment-1330 [...] written about how attribution analysis solutions create value in the past (see “Attribution Analysis and Campaign Efficiency – Getting More Bang for your Buck“), and Intuit’s experience reinforces many of those ideas.  Intuit’s key goals [...] [...] written about how attribution analysis solutions create value in the past (see “Attribution Analysis and Campaign Efficiency – Getting More Bang for your Buck“), and Intuit’s experience reinforces many of those ideas.  Intuit’s key goals [...]

]]> By: Data-Driven Marketing: Insights from the AppNexus Innovation Summit http://www.datadrivesmedia.com/attribution-analysis-and-campaign-efficiency-getting-more-bang-for-your-buck/comment-page-1/#comment-1224 Data-Driven Marketing: Insights from the AppNexus Innovation Summit Thu, 29 Apr 2010 16:11:26 +0000 http://www.datadrivesmedia.com/?p=496#comment-1224 [...] The data aggregation problem (this manifests itself in the context of several different classes of digital media solutions – one that I’ve touched on in the past is attribution analysis) [...] [...] The data aggregation problem (this manifests itself in the context of several different classes of digital media solutions – one that I’ve touched on in the past is attribution analysis) [...]

]]> By: What Pepsi Ditching the Super Bowl Signals for Online Brand Advertising http://www.datadrivesmedia.com/attribution-analysis-and-campaign-efficiency-getting-more-bang-for-your-buck/comment-page-1/#comment-977 What Pepsi Ditching the Super Bowl Signals for Online Brand Advertising Sat, 09 Jan 2010 04:30:40 +0000 http://www.datadrivesmedia.com/?p=496#comment-977 [...] campaigns – where success is measured in terms of awareness.  But an increasing number of attribution analysis solutions, like ZAP from WPP’s Media Innovation Group, now go well beyond that “last [...] [...] campaigns – where success is measured in terms of awareness.  But an increasing number of attribution analysis solutions, like ZAP from WPP’s Media Innovation Group, now go well beyond that “last [...]

]]> By: Jeff Greenfield http://www.datadrivesmedia.com/attribution-analysis-and-campaign-efficiency-getting-more-bang-for-your-buck/comment-page-1/#comment-915 Jeff Greenfield Sun, 12 Jul 2009 19:30:00 +0000 http://www.datadrivesmedia.com/?p=496#comment-915 Enjoyed this post Brad - right on target with what's going on in the Industry. In terms of moving beyond last click attribution and a solution that handles all media (not just display), I think you will enjoy the White Paper from C3 Metrics called "The Hushed Hidden Gaps of Online Media Tracking". You can download it @ C3Metrics.com Enjoyed this post Brad – right on target with what’s going on in the Industry.

In terms of moving beyond last click attribution and a solution that handles all media (not just display), I think you will enjoy the White Paper from C3 Metrics called “The Hushed Hidden Gaps of Online Media Tracking”.

You can download it @ C3Metrics.com

]]>