http://www.datadrivesmedia.com/how-to-increase-response-rates-by-making-rfm-better/ Exploring media, technology, and data analysis Fri, 14 Oct 2011 11:56:12 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.datadrivesmedia.com/how-to-increase-response-rates-by-making-rfm-better/comment-page-1/#comment-1489 [x+1]: Innovation in Audience Targeting « netezzafrance Fri, 14 Oct 2011 11:56:12 +0000 http://www.datadrivesmedia.com/?p=112#comment-1489 [...] [x+1]’s campaign optimization algorithm acknowledges that frequency is one of the most powerful tools in a marketer’s campaign arsenal, and it predicts the [...] [...] [x+1]’s campaign optimization algorithm acknowledges that frequency is one of the most powerful tools in a marketer’s campaign arsenal, and it predicts the [...]

]]> http://www.datadrivesmedia.com/how-to-increase-response-rates-by-making-rfm-better/comment-page-1/#comment-20 Use Dynamic Message Optimization To Increase Campaign Response Rates Thu, 16 Apr 2009 00:31:36 +0000 http://www.datadrivesmedia.com/?p=112#comment-20 [...] have elapsed before the failing creatives were turned off?  As little as possible! And that is yet another reason why data load and query performance [...] [...] have elapsed before the failing creatives were turned off?  As little as possible! And that is yet another reason why data load and query performance [...]

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