Here are a few snippets of info I found interesting this week:
- My favorite quote from “Media Companies: Fix Or Die” by Diane Mermigas: “The most formidable danger for all media companies mired in the financial crisis is failing to innovate enough to grow in a recovering market.”
- In “Performance Marketing And Media Triage” – Gary Kreissman from Precision Prospects argues that performance-based advertising can help publishers through the recession and points out that “Performance is true direct advertising.”
- Lots of agreement between Andy Fisher from Avenue A | Razorfish and Michael Vinson from Starcom MediaVest Group on the value of data analysis for ad targeting and data-driven creative during this AdWeek ’08 panel entitled, “We’re Drowning in Data, Long Live Data!” Also mentioned is the increasing demand for analytic talent in the media industry, and the cultural challenges that agencies face in adopting data-driven strategies – the punchline being that when they “get over that hump…it can be very powerful”:
