Speaking

I speak on topics involving the changing mission of marketing data, technology, and data-centric strategies that create competitive advantage.

Here is a short and fun video highlighting several topics on which I often speak:

Representative Presentations:

• NexTargeting Summit 2011 – “Marketing in Real Time: The Technology & Data Imperative“

• Ad Trading Summit London 2011 – “Measurement & Attribution Panel“

• The Data Economy 2011 by ExchangeWire – “Big Data Panel“

• NCDM 2010 – The Conference for Engaging Customers Using Data & Technology – “Target Customers Effectively Through Advanced Analytics“

• DMA 2010 – “Integrating Online and Offline Data for Digital and Direct Marketing“

• Merkle CRM Executive Summit 2010 – “Leveraging Data and Analytics to Optimize Real Time Customer Marketing“

• ad:tech NY 2009 – “AOL Advertising on Price/Volume Analytics for Advanced Bid Optimization and Inventory Management“

• DMA 2009 – “Foxwoods Plays a Strong Hand Developing Profitable Patron Relationship“

• GroupM 24/7 Real Media Digital Summit 2009 – “Harnessing Data to Drive Insight“