Welcome to my first blog post! Hopefully the first of many… :-) Photo credit: Rach ♥
Exploring media, technology, and data analysis
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Popular Posts
- Two Ways Performance Increases Targeting Precision and Response Rates
- Attribution Analysis and Campaign Efficiency – Getting More Bang for your Buck
- AOL Advertising on the Need for Speed in Yield Optimization
- Use Dynamic Message Optimization To Increase Campaign Response Rates
- Top Four Ways Marketers Create Value Via Data Analysis
- Seven Reasons Your Website Analysis Belongs in a Data Warehouse
- Bringing Sexy Back to Data Warehousing
- Google Proves That Reducing Data Latency Increases Targeting Precision and Campaign Lift
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Recent Posts
- Big Data Love for Cloudera from Big Blue
- Intuit highlights attribution analysis, behavioral targeting, and funnel-aware messaging as keys to success at NCDM
- New Research: Real-Time Data Fuels Targeted Marketing
- Top Four Ways Marketers Create Value Via Data Analysis
- Research on the Changing Mission of Marketing Data
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