Direct and digital marketers drive campaign performance by leveraging data to improve the targeting precision, personalization, and the ROI of their marketing efforts. But the data landscape is changing fast – driven by new types of information, technology and an evolving understanding of how to best apply actionable insight to drive marketing optimization.
Netezza (my employer) and Acxiom (a Netezza customer) have partnered with Winterberry Group on an important research initiative to learn more about these issues. If you haven’t already seen it, you should check out Winterberry Group’s library of prior research. We will be publishing our first set of insights from this new research initiative in a white paper later this summer.
Feedback from industry leaders like you will be important to this research. I would very much appreciate you lending about 10 minutes of your time to an online survey exploring various topics connected to this important issue. To access the survey, please visit: Winterberry Group Survey: The Changing Mission of Marketing Data. Rest assured that we will keep all of your responses confidential.
In exchange for your time, we will provide you with a complimentary advance copy of our research.
Thanks in advance for your help!
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