I spoke last week at the Merkle Executive Summit about the top four opportunities for marketers to create value through high performance large-scale data analysis. My talk highlighted the reasons that increasing analytic performance in solutions to the following four data-related challenges creates competitive advantage for marketers:
- The data aggregation problem
- The segmentation problem
- The matching problem
- The bidding problem
While I’ve written about these ideas before, this short video contains the key excerpts from my presentation on these topics:
Click here to view on YouTube.
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