Comments on: Two Ways Performance Increases Targeting Precision and Response Rates

By: Top Four Ways Marketers Create Value Via Data Analysis

Top Four Ways Marketers Create Value Via Data Analysis — Fri, 18 Jun 2010 19:53:21 +0000

[...] The segmentation problem [...]

By: Data-Driven Marketing: Insights from the AppNexus Innovation Summit

Data-Driven Marketing: Insights from the AppNexus Innovation Summit — Fri, 11 Jun 2010 23:23:48 +0000

[...] The segmentation problem [...]

By: Research on the Changing Mission of Marketing Data

Research on the Changing Mission of Marketing Data — Fri, 11 Jun 2010 13:42:50 +0000

[...] and digital marketers drive campaign performance by leveraging data to improve the targeting precision, personalization, and the ROI of their marketing efforts. But the data landscape is changing fast [...]

By: AOL Advertising on the Need for Speed in Yield Optimization

AOL Advertising on the Need for Speed in Yield Optimization — Wed, 02 Dec 2009 05:02:26 +0000

[...] analytical complexity, Michael mentioned that this resulted in part from the need to support complex market targeting and frequency capping, and described an innovative algorithm AOL Advertising developed for the [...]

By: Bringing Sexy Back to Data Warehousing

Bringing Sexy Back to Data Warehousing — Tue, 04 Aug 2009 13:41:57 +0000

[...] Ad targeting, content targeting, attribution analysis, yield optimization, click fraud analysis, website optimization, ad inventory forecasting, SEM and PPC arbitrage…these are just a few examples of the types of solutions that create competitive advantage for digital media firms today. And according to Hal Varian, Google’s Chief Economist, people that understand how to implement these solutions are not only scarce – they are sexy: [...]

By: Use Dynamic Message Optimization To Increase Campaign Response Rates

Use Dynamic Message Optimization To Increase Campaign Response Rates — Wed, 15 Apr 2009 22:57:53 +0000

[...] have elapsed before the failing creatives were turned off? As little as possible! And that is yet another reason why data load and query performance [...]

By: We are Undergoing the Greatest Media Transformation in History

We are Undergoing the Greatest Media Transformation in History — Sat, 28 Mar 2009 17:38:50 +0000

[...] are willing to pay more for behavioral targeting because behavioral data dramatically increases targeting precision and results in higher campaign response rates. Reach and inventory quality are no longer [...]