Comments on: Use Dynamic Message Optimization To Increase Campaign Response Rates http://www.datadrivesmedia.com/use-dynamic-message-optimization-to-increase-campaign-response-rates/ Exploring media, technology, and data analysis Fri, 14 Oct 2011 11:56:12 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Top Four Ways Marketers Create Value Via Data Analysis http://www.datadrivesmedia.com/use-dynamic-message-optimization-to-increase-campaign-response-rates/comment-page-1/#comment-1486 Top Four Ways Marketers Create Value Via Data Analysis Sun, 17 Jul 2011 22:52:45 +0000 http://www.datadrivesmedia.com/?p=286#comment-1486 [...] The matching problem [...] [...] The matching problem [...]

]]> By: Angie Schottmuller http://www.datadrivesmedia.com/use-dynamic-message-optimization-to-increase-campaign-response-rates/comment-page-1/#comment-1417 Angie Schottmuller Mon, 24 Jan 2011 02:22:24 +0000 http://www.datadrivesmedia.com/?p=286#comment-1417 Great post! I like how you aligned the "appropriate message strategy" with the conversion funnel. The Sitecore (.Net CMS) Online Marketing Suite also has handy business rules that can be defined for personalizing ads and content to website visitors based on their click-though behavior, visited pages, geo-location, etc. Regardless of tool used, it's becoming more apparent that these tools for dynamic messaging and personalization not only improve conversion, but overall user experience as well. And a better UX leads to better customer loyalty and retention ... all great things! Great post! I like how you aligned the “appropriate message strategy” with the conversion funnel.

The Sitecore (.Net CMS) Online Marketing Suite also has handy business rules that can be defined for personalizing ads and content to website visitors based on their click-though behavior, visited pages, geo-location, etc. Regardless of tool used, it’s becoming more apparent that these tools for dynamic messaging and personalization not only improve conversion, but overall user experience as well. And a better UX leads to better customer loyalty and retention … all great things!

]]> By: Brad Terrell http://www.datadrivesmedia.com/use-dynamic-message-optimization-to-increase-campaign-response-rates/comment-page-1/#comment-1234 Brad Terrell Wed, 26 May 2010 18:07:06 +0000 http://www.datadrivesmedia.com/?p=286#comment-1234 Well, I'm obviously a bit biased on this point, but I'm a big fan of Netezza's data warehouse appliance offering (Netezza is my employer). :-) It simplifies large scale data analysis dramatically, and offers the rapid data loading and query performance required for these types of solutions. You can find more information about it here: http://www.netezza.com/data-warehouse-appliance-industries/digital-media.aspx. Netezza also has a diverse ecosystem of partners that can help simplify the other parts of the process, and I'd be happy to introduce you to any of them. Thanks, -Brad Well, I’m obviously a bit biased on this point, but I’m a big fan of Netezza’s data warehouse appliance offering (Netezza is my employer). :-) It simplifies large scale data analysis dramatically, and offers the rapid data loading and query performance required for these types of solutions. You can find more information about it here: http://www.netezza.com/data-warehouse-appliance-industries/digital-media.aspx. Netezza also has a diverse ecosystem of partners that can help simplify the other parts of the process, and I’d be happy to introduce you to any of them.

Thanks,

-Brad

]]> By: Jonas http://www.datadrivesmedia.com/use-dynamic-message-optimization-to-increase-campaign-response-rates/comment-page-1/#comment-1233 Jonas Tue, 25 May 2010 21:05:38 +0000 http://www.datadrivesmedia.com/?p=286#comment-1233 Great post! Do you know any tools that could simplify this process? Great post! Do you know any tools that could simplify this process?

]]> By: Brad Terrell http://www.datadrivesmedia.com/use-dynamic-message-optimization-to-increase-campaign-response-rates/comment-page-1/#comment-1232 Brad Terrell Tue, 25 May 2010 11:37:10 +0000 http://www.datadrivesmedia.com/?p=286#comment-1232 I could not agree more. Building on that point, it is particularly helpful to have a person-centric view of individual web visitors in order to segment your web audience and optimize every message to them across every stage of the conversion funnel. I touch on that idea briefly in this post: http://www.datadrivesmedia.com/seven-reasons-your-website-analysis-belongs-in-a-data-warehouse. Thank you for the comment! I could not agree more. Building on that point, it is particularly helpful to have a person-centric view of individual web visitors in order to segment your web audience and optimize every message to them across every stage of the conversion funnel. I touch on that idea briefly in this post: http://www.datadrivesmedia.com/seven-reasons-your-website-analysis-belongs-in-a-data-warehouse. Thank you for the comment!

]]> By: Jonas http://www.datadrivesmedia.com/use-dynamic-message-optimization-to-increase-campaign-response-rates/comment-page-1/#comment-1231 Jonas Tue, 25 May 2010 11:02:12 +0000 http://www.datadrivesmedia.com/?p=286#comment-1231 The funnel you illustrated is something you could use (we do...) on your web site as well. The funnel you illustrated is something you could use (we do…) on your web site as well.

]]> By: Data-Driven Marketing: Insights from the AppNexus Innovation Summit http://www.datadrivesmedia.com/use-dynamic-message-optimization-to-increase-campaign-response-rates/comment-page-1/#comment-1223 Data-Driven Marketing: Insights from the AppNexus Innovation Summit Thu, 29 Apr 2010 16:11:10 +0000 http://www.datadrivesmedia.com/?p=286#comment-1223 [...] The matching problem [...] [...] The matching problem [...]

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