http://www.datadrivesmedia.com/what-pepsi-ditching-the-super-bowl-signals-for-online-brand-advertising/ Exploring media, technology, and data analysis Thu, 22 Jul 2010 04:34:37 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.datadrivesmedia.com/what-pepsi-ditching-the-super-bowl-signals-for-online-brand-advertising/comment-page-1/#comment-1003 FCC To Become Data-Driven Says Chairman; Facebook’s Zuckerberg On Your Public Profile; Aberdeen Group – Successful Companies Store Customer Behaviors; Taxing Ad Networks In France Tue, 12 Jan 2010 15:11:08 +0000 http://www.datadrivesmedia.com/?p=798#comment-1003 [...] Netezza's Brad Terrell looks at the recent announcement by Pepsi to NOT buy a TV ad during the Super Bowl. Have marketing budgets dried up at Pepsi? "In fact, they are increasing their marketing budget in 2010. Pepsi is simply shifting their Super Bowl spend to the 'Pepsi Refresh Project' – with a heavy emphasis on digital media." Terrell gives his take on the move regarding more good news for the digital channel as brand marketers drink the digital Pepsi. Read more. [...] [...] Netezza's Brad Terrell looks at the recent announcement by Pepsi to NOT buy a TV ad during the Super Bowl. Have marketing budgets dried up at Pepsi? "In fact, they are increasing their marketing budget in 2010. Pepsi is simply shifting their Super Bowl spend to the 'Pepsi Refresh Project' – with a heavy emphasis on digital media." Terrell gives his take on the move regarding more good news for the digital channel as brand marketers drink the digital Pepsi. Read more. [...]

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